In telecom industry, Customer Relationship Management (CRM) software manages and automates business. It includes sales automation, marketing automation, contact center, customer service and analytic applications. With the economic slowdown in North America, there is an increase in the demand for CRM to enhance business growth and revenue by the telecom companies. Business opportunity is provided through the relationship management and account management, which identifies the business prospects. Further, tools are provided by CRM for price calculation and deal preparation for sales negotiations. Price analytics provides optimum price to win over new customers.
The report forecasts the market size of CRM applications in the telecom sector in North America over the period 2008-2011. In addition, the report also provides the market size of CRM applications in the telecom sector among North American countries. Further, the report also elaborates the functionalities of CRM applications in the telecom sector in North America. This report also discusses about the challenges faced with the CRM strategies in the North American Telecom Industry and also identifies the market trends that encourage the growth of the CRM applications market in North America.
This report can help IT vendors identify their target geographies and verticals. Further, the sales drivers can be used to penetrate the identified vertical or increase the current share of the customer's wallet.
TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.
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