In telecom industry, Customer Relationship Management (CRM) software manages and automates business. It includes sales automation, marketing automation, contact center, customer service, and analytic applications. With economic slowdown, there is an increasing CRM demand to retain existing customers and improve customer experience among the telecom companies. Relationship management and account management identify new business prospects thus providing new business opportunities. Further, price calculation and deal preparation for sales negotiations are some of the tools provided by CRM. Price analytics provide optimum pricing for a product to win over new customers while also retaining the existing customers.
The report forecasts the market size of CRM applications in the telecom sector in the EMEA region over the period 2008-2011. The report also discusses about the CRM spending in the telecom sector in EMEA. In addition, the report also provides the market size of CRM applications in the telecom sector among all the countries in EMEA region. Further, the report also elaborates the functionalities of CRM applications in the telecom sector and identifies the market trends for CRM applications in EMEA.
This report can help IT vendors identify their target geographies and verticals. Further, the sales drivers can be used to penetrate the identified vertical or increase the current share of the customer's wallet.
TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.
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