Location Based Services (LBS) provide location specific services to users through GPS or wireless network. LBS provide services such as navigation and mapping of points of interests, weather information, tracking field force etc. These applications leverage the user's physical location to provide the desired information to the user. There is an increasing demand for LBS to deliver personalized services such as friend-finding and other location-aware features. These services provide information about restaurants or taxis, user review websites, wikinear.com etc. Other useful applications of LBS for business users are fleet management, automated vehicle tracking, or other navigation devices. The integration of advanced software with the mobile phone's calendar, traffic and public transport monitoring services etc provides information to the users about their current location and alerts them of traffic or weather problem.
The report forecasts the size of Location Based Services (LBS) market over the period 2008-2011. It discusses the mobile services segmentation and the distribution of demand for the mobile applications. Further, the total market is segmented into various geographic regions. In addition, the report identifies the various market trends and challenges for the LBS market.
This report can help IT vendors identify target geographies. Further, the sales drivers can be used to penetrate the identified vertical or increase the current share of the customer's wallet.
TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.
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