Customer Relationship Management (CRM) applications manage and automate business in the telecom industry. These CRM applications include sales automation, marketing automation, contact center, customer service and analytic applications. CRM applications provide an insight into the sales cycle, project schedule, performance metrics, purchasing criteria, and client expectations within an industry. Around 12-16 percent of the total CRM applications revenue is contributed by the telecom sector. The telecom companies are looking forward to retain their customers by adopting customer oriented approach. There is increase in demand for hosted/SaaS CRM as compared to packaged CRM.
The report forecasts the market size of the worldwide CRM applications in the telecom sector over the period 2008-2011. Further, the report discusses about the segmentation of the total CRM applications market into various geographic regions and highlights upon the total CRM revenue through operating environment. The report also elaborates on the functionalities of CRM applications in the Telecom sector. In addition, the report also identifies the market trends that are driving the telecom industry towards CRM applications and highlights the new challenges for telecom service providers with implementation of CRM applications.
TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.
TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies. TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.
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