Telecom service providers are required to manage complex network technologies and services, in order to remain competitive in the market. They spend on application software, along with server hardware, and installation & maintenance services. Through their IT spending, they can plan their strategy and manage business process such as customer service, billing, provisioning/inventory, network repair, workforce etc. Telecom companies are analyzing customer behavior and usage pattern, the insights of which are applied to upgrade network, and offer better quality of service and user experience (e.g. mobile broadband). The usage is further increased by pricing and devising fixed rate plans, customized and flexible bundles, and service combinations. The customers are regularly informed of new and under-utilized features and are also provided with loyalty benefits.
The report forecasts the market size of IT spending in the telecom sector in EMEA region over the period 2008-2011 and segments the market into software, hardware and services. In addition, the report also provides the IT spending in the telecom sector among all the countries in EMEA. The report also discusses about the software, hardware and services market of the telecom industry in EMEA. Further, the report also identifies the key sales drivers for IT spending by the telecom companies in EMEA region.
This report can help IT vendors identify their target geographies and verticals. Further, the sales drivers can be used to penetrate the identified vertical or increase the current share of the customer's wallet.
TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.
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